Table Of Contents
Instagram marketing with stories. Almost every influencer uses and knows the story feature on Instagram, so it’s important to stand out in the Instagram stories and remain in the memory of your audience.
A structure in Instagram stories helps viewers understand at what point of the day they are watching you. As the stories are visible 24 hours a day, it makes sense, for example, to start each day with a picture or a single play or to structure the story in the different stages of the day.
The story should make sense and be stringently built up. There should be a small introduction to each storyline and a point. In between, you should try to create suspense and incentives to motivate the audience to come back later.
Geo-tags in Instagram stories is a great feature. For users to be able to look at your account in the Local Stories, you should link your account and create incentives for users to look at your stories. Videos appear much more often in the stories than photos.
Besides, you should try not to use popular tags, but rather to use less used tags. The likelihood of appearing in a less competitive story and being displayed there longer is more likely. On the other hand, the subordinate tags often appear in the parent stories. If you are, e.g. make your story at an event in ****, you can mark the venue, and the story can still appear in the **** and **** Story. The smaller the competition for the Local Story, the more likely yours will be displayed there.
4. Personality & Authenticity
In your stories, you should give your viewers the opportunity to meet you. Though, it doesn’t always mean that you have to reveal everything about yourself. You should stay true to yourself and remain authentic. It’s best to not only post photos but also to show your face and use video sequences to talk to your followers. It creates a feeling of closeness.
The fifth unboxing in a row is indeed not interesting for your viewers, but even if you only speak into the camera, this can be boring for your readers. Variety is key.
6. Analyse Your Statistics
In your statistics, you can see how many times your story has been wiped and how often, for example, was typed on tags. Just watch the different types of stories and try to identify patterns, which are well received by your viewers.
7. The Scope
The scope of the story should not be too short or too long. When the small bars at the top become too many, the viewer is quickly demotivated to watch too long a story. Nevertheless, the story should not be too short either. It is best if the story is evenly distributed over the day, as it is always forward displayed to your followers.
8. Use Text In Your Instagram Stories
Many users watch Instagram stories on the go and can’t turn on the sound or have the smartphone on silent. So it can help to summarise in a nutshell what your story is about and to motivate your viewers to turn on the sound.
9. Submit Your Stories With Music And Animated Texts
You can also provide your story with music or animated texts and make it even more attractive. There are various apps, such as Hype type.
10. Have Fun!
Even though sometimes it makes sense to think about his story, you should never forget that the whole thing should be fun too. Capturing spontaneous moments can be fun and enhance the story.